Task 3 - After October Half Term

UNIT 30: ADVERTISEMENT PRODUCTION FOR TELEVISION

Task 3 

You must be able to identify the characteristics of advertising:

·         Advantages over similar products

·         USP (Unique Selling Point)

·         Lifestyle appeal

·         Brand identity

Mini Tasks:  

·         Brand me & advertise me 1! (Brief & pitch)

·         Brand me & advertise me 2! (Brief, pitch & film)

Advertising needs to be regulated. Regulation takes place through two main bodies, the Advertising Standards Authority (ASA) and OFCOM. Write a detailed account of the following:

• What the ASA/Ofcom does
• What types of advertising does the ASA/Ofcom cover?
• How does the ASA/Ofcom respond to complaints?

Give some examples of the codes for TV advertising and include two case studies:

 1)  Give an example of a particularly controversial advertisement that ASA/Ofcom have had to deal with. Include; the advert (if you can find it), details of why the advert was deemed to be unsuitable, who decided it was unsuitable and any other information around the case (did people complain, was there a copycat incident)

2) Give an example of a recent advert that has been removed from the air. Include, the advert (if you can find it), why the advert was deemed to be unsuitable, who decided it was unsuitable and any other information around the case (did people complain, was there a copycat incident).

P1: Describe structures and techniques of television advertisements with some appropriate use of subject terminology.

M1: Explain structures and techniques of television advertisements with reference to detailed illustrative examples and with generally correct use of subject terminology.

D1: Comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly.