Task 1 & Task 2

UNIT 30: ADVERTISEMENT PRODUCTION FOR TELEVISION

Aim and Purpose

The aim of this unit is to enable you to apply production skills to create an advert for television by examining existing television advertisements to investigate how persuasive messages can be constructed.

Learning Outcomes

After completing this unit you should:

·         Know about the structures and techniques of television advertisements

·         Be able to originate and develop an idea for a television advertisement

·         Be able to produce a television advertisement

·         Be able to reflect upon own television advertisement production work

Task 1

Understand the purpose of TV adverts and explore the strategies and structures they use. You must explain and give an example of the following types of advertisements:

·         Narrative (linear and non linear)

·         Realist & Anti-realist

·         Animation

·         Documentary                                                         

·         Celebrity Endorsement

·         Talking Heads

·         Stand-alone series

Choose one example advert for each advert structure and embed the link into your blog. Then conduct an analysis on each advert exploring the structure and how effective it is. Comment on camera angles, mise en scene etc.   

(You must also show in your analysis that you fully understand the strategies/devices used e.g. music, pulling on heartstrings, celebrities, intertextuality, parody or shock factor.)  

                      

Task 2

Techniques that TV adverts use to sell/promote different products:

·         Fragrance adverts (Paco Robane ‘1 Million’ + female perfume ad)

·         Anti-smoking adverts (NHS Helpline adverts, passive smoking ad)

·         Chocolate (Cadbury’s ads)

·         Insurance (Aviva, Compare the Market, Go compare)

You must be able to show evidence of investigating emotional responses, solution to problems, self perception and social position.

STRETCH & CHALLENGE: Laura Mulvey –‘Gaze Theory’.

P1: Describe structures and techniques of television advertisements with some appropriate use of subject terminology.

M1: Explain structures and techniques of television advertisements with reference to detailed illustrative examples and with generally correct use of subject terminology.

D1: Comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly.

 

 

 

 

 

 

 

 

 

THIS SHOULD BE COMPLETED BY OCTOBER HALF TERM