Monday, 22 October 2012

Adverts used - STRUCTURES

Advert Structures

Narrative advert examples:

Halifax Home Finder App

John Lewis Christmas 2010 advert

Which technique does both of the above adverts use to support their narrative story? What are they selling?


Non Linear Narrative

Guinness 'Evolution'


Realist Advert
Problem - solution - Hair Dye Adverts

What techniques do these two above adverts use to sell their product? What/who is the focus of the advert?


Anti -Realist
Argos Christmas 2011 Advert - Aliens = not real!



Animation
Twinnings

Documentary Style
KFC Fresh Chicken Advert

Asda Price

Talking Heads
Someone talking about the product...
Activia Yogurt - Serena


Stand Alone Series
Adam & Jane BT Series




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